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FALL / WINTER 2019
FASHION | project management, branding, motion & graphic design
Diplomacy is a luxury streetwear brand based in New York & London envisioned by creative director Eric Archibald.
The Fall / Winter collection draws inspiration from the punk scenes that blossomed in New York in the '70s, catalyzing a punk movement across the U.S. and beyond. Taking that aesthetic and marrying it with high fashion birthed the collection known as Streetwear Punk.
Landing on the first floor at the flagship Herald Square Macy's was a huge milestone for the brand.
In addition to spearheading social media marketing campaigns highlighting the partnership, it was also my responsibility to brief the Macy's sales team on the story and ethos of the brand. This initiative consisted of a presentation as well as a takeaway brochure. You can view the presentation deck here.
"The Red Hood" for IG Stories
"Conductor Trench" for IG Stories
"Panel Crew" for IG Stories
.gif headers for email blasts
In the Fall of 2019, the creative director of Diplomacy, Eric Archibald, was honored alongside living legend Dapper Dan by the Black Retail Action Group for his exceptionally creative work in the fashion space as a person of color.
I had the privilege of joining the team in accepting Eric's award in the Edison Ballroom, as well as coordinating our inclusion in the event's highlight reel, and aiding in the event production of the afterparty at Goldbar.
BRAG Afterparty digital invite
BRAG Gala recap for social
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